When you decide on a clear strategy, you want visitors to your website to remain engaged and interact with your company’s message.
It is imperative in today’s environment that your website is mobile responsive. Google’s algorithm gives higher priority to mobile first, so this is not a “nice to have” it’s absolutely essential.
Your website layout should be clear, logical and load quickly. Images need to be the right size for optimum download speed while text should be clear to provide concise information without being too verbose – give the customer enough information to want them to find out more but not enough to overwhelm them and turn them away.
Optimisation for search engines is very important. Everyone wants their website to show up on the first page of a search engine’s results. For that to happen, your website needs tweaking for the right tags and keywords to push it to the top, and regular monitoring so that it stays there..
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